Tahoe Training Camps

Brand Identity + Web + Apparel Design
Project Overview
I was approached by Leon Abravanel, Founder of Tahoe Training Camps, to create the logo identity and website for his vision for an elite training camp for soccer players in the high altitudes of Lake Tahoe, California.

Many people who ask for logo designs naturally have a very limited idea of what goes into the process of creating a lasting brand. With additional consultation from my partner in life and advertising veteran, Brooke Lawler, We helped Leon create a meaningful brand identity and complete package for going to market to start signing up elite soccer campers.
My Contributions
Logo identity, web design, print designs for shirts and brochures, web, social, and marketing assets. The whole gamut!
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Webflow
Visual Developer
Jun 2016 — Jul 2017